Dan McDade

ViewPoint | The Truth About Lead Generation is a blog exploring issues related to B2B sales, marketing and lead generation.

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Authored by Dan McDade, president and CEO of PointClear, ViewPoint draws on his 20-plus years of experience helping companies develop prospects and drive revenues. Named one of the 50 most influential people in sales lead management in 2009 by the Sales Lead Management Association, Dan offers insights into how to close the gap between marketing and sales and explorations on the most effective means of reaching target audiences—supported by real-world examples—Dan fosters productive thought and collaboration among executives.

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PointClear immediately stood out from the pack due to strong references and the quality of its prospect development associates.

-Angela Bailey, Ingenix, a wholly owned subsidiary of UnitedHealth Group

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Aberdeen’s B2B TeleServices: The 2009 Buyer’s Guide—Last Chance

Posted by Dan McDade on Fri, Jan 22, 2010
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How to increase sales—best practices yours free (a $399 value)!

Aberdeen ReportAccording to the Aberdeen Group, whether a company is trying to move from Laggard to Industry Average, or Industry Average to Best-in-Class, there are specific, proven actions necessary to spur the necessary performance improvements. 

For a limited time only, you can download Aberdeen's B2B TeleServices Guide free—a $399 value—and learn the following:

  • Top Business Pressures Driving B2B TeleServices
  • Definition of a Qualified Lead by Maturity Class
  • Percentage of Overall Lead Generation Budget Outsourced
  • Vendor Compensation Preferences by Best-in-Class Companies
  • Best-in-Class Strategic Actions in Response to Business Pressures
  • Vital B2B TeleServices Vendor Attributes by Best-in-Class
  • Benchmarking Requirements for Success
  • Required Actions

Download B2B TeleServices: The 2009 Buyer's Guide here. (through January 29, 2010):

 

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