ViewPoint | The Truth About Lead Generation

March 18 Webinar: Join us for "Finding and Winning New Business"

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I'm pleased to announce that Don Gracy and I will host a webinar together on Thursday, March 18 at 2 p.m. EST. I hope you'll join us as we join forces to present actionable ideas and steps to take in your continuing quest to acquire clients. Don is a partner with NewLeaf, a leading sales productivity consulting firm that works with Cisco, IBM, Lilly and CSC, as well as other large, middle-market and entrepreneurial firms, offering results-oriented training and coaching services.

NewLeaf and PointClear have collaborated over the years, and have compiled best practices surrounding the finding and winning of new business. We're anxious to share them with you.

During the webinar, we'll cover:

• A sophisticated approach to segmentation that lets you identify characteristics of the most-likely-to-buy targets in your market—giving you more prospects for less spend.
• Keys to effective deployment of your sales resources—offering you unconventional ways of thinking about deployment that have more to do with the strengths of individuals, and less to do with things like territory demarcations.
• New insights into the drivers of that pesky gap between marketing and sales, and how to close it once and for all.

View the on-demand webinar (no registration required)