Why the Same Old is New Again in Lead Generation

Posted by Dan McDade

Find me on:
on Mar 24, 2010 3:05:00 PM

Lead Generation Featured Image

I invite you to take a minute to review a story posted yesterday by DemandGen covering "how the tried and true applies to all that's new in lead generation." Featuring a day-in-the-life story of a marketing executive, I've attempted to paint a picture to make a couple of key points: Today's expanding arsenal of tools provides us a wealth of opportunity to touch our prospects meaningfully. Used right, they offer us huge potential in a competitive marketplace. At the same time it's more important than ever to stay strategic—applying proven marketing principles to make sure we're generating results. Do you agree? I'd like to hear from you.

 

By Dan McDade


Tell us what you think!

Topics: Lead Generation


Revenue - Inbound - Nurturing = The GAP. We guarantee you'll be surprised by your actual metrics. Try our Lead Revenue Calculator
Get the Calculator

filter blog posts

  • Search

Top 5 posts

How Much Leads Cost

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

Why Don’t Companies Want to Talk to Anyone?

It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

Gold Calling vs. Cold Calling

I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..