ViewPoint | The Truth About Lead Generation is a blog exploring issues related to B2B sales, marketing and lead generation.
Authored by Dan McDade, president and CEO of PointClear, ViewPoint draws on his 20-plus years of experience helping companies develop prospects and drive revenues. Named one of the 50 most influential people in sales lead management in 2009 and 2010 by the Sales Lead Management Association, Dan offers insights into how to close the gap between marketing and sales and explorations on the most effective means of reaching target audiences—supported by real-world examples—Dan fosters productive thought and collaboration among executives.
PointClear immediately stood out from the pack due to strong references and the quality of its prospect development associates.
-Angela Bailey, Ingenix, a wholly owned subsidiary of UnitedHealth Group
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Karla Blalock, VP of Solution Services for PointClear handled media and took the audience through the keys to building a high-quality database:
Renee Thompson, Senior Director, Products for TechTarget, covered a love story—A publisher’s view on IT buyer activity and the application of "marketing automation" and covered things like "activity intelligence", "user activity vapor trails" and how companies can learn from a richer view of a user’s activity.
Paul McKeon, President of The Content Factor, wrapped up the session and recommended that the group understand the difference between the "four P’s" of classical marketing and the "four C’s" of B2B marketing: Content, Connection, Communication and Conversion.
It was evident that Pardot’s clients enjoyed celebrating their visit to Atlanta. One participant told me that a large group left Twist and closed The Tavern at Phipps (a well known Atlanta watering hole). Fortunately, I went home early, took a walk and shied away from the libations.
A very fun group. A very successful conference.
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