ViewPoint | The Truth About Lead Generation is a blog exploring issues related to B2B sales, marketing and lead generation.
Authored by Dan McDade, president and CEO of PointClear, ViewPoint draws on his 20-plus years of experience helping companies develop prospects and drive revenues. Named one of the 50 most influential people in sales lead management in 2009 and 2010 by the Sales Lead Management Association, Dan offers insights into how to close the gap between marketing and sales and explorations on the most effective means of reaching target audiences—supported by real-world examples—Dan fosters productive thought and collaboration among executives.
PointClear immediately stood out from the pack due to strong references and the quality of its prospect development associates.
-Angela Bailey, Ingenix, a wholly owned subsidiary of UnitedHealth Group
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Marketing automation is one of the fastest growing segments in the CRM market. It wasn't that long ago that people weren't even sure what marketing automation was. Now, marketing teams are aggresively seeking out these systems. Clearly, the marketing automation industry has a strong tailwind at its back. So where is this tailwind coming from?
The B2B sales environment has changed drastically with the introduction of the Internet to the personal and business space. Companies are finding that it is increasingly challenging to reach potential prospects, and they are changing their sales and marketing tactics in order to cope. There are several specific trends that are driving the adoption of marketing automation, making it an essential addition to any organization.
Software Advice, a free online resource for software buyers, outlines seven macro trends that they believe are pushing the growth of marketing automation. You can view them on their blog here.
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