ViewPoint | The Truth About Lead Generation is a blog exploring issues related to B2B sales, marketing and lead generation.
Authored by Dan McDade, president and CEO of PointClear, ViewPoint draws on his 20-plus years of experience helping companies develop prospects and drive revenues. Named one of the 50 most influential people in sales lead management in 2009 and 2010 by the Sales Lead Management Association, Dan offers insights into how to close the gap between marketing and sales and explorations on the most effective means of reaching target audiences—supported by real-world examples—Dan fosters productive thought and collaboration among executives.
PointClear immediately stood out from the pack due to strong references and the quality of its prospect development associates.
-Angela Bailey, Ingenix, a wholly owned subsidiary of UnitedHealth Group
Current Articles | RSS Feed
At your desk and can’t make that physical change in latitude to get a change in attitude?
There’s now a virtual destination for a good sales and marketing laugh in the form of the Sales Lead Management Association’s new cartoon series. PointClear is proud to be a sponsor of the first cartoon shown here, a lighthearted look at the “bigger box” solution for handling leads.
This approach may not help with lead nurturing or ROI, but it’s fun to step back and laugh at some of the things we do in the lead management business. As Jimmy Buffet would say, “If we couldn’t laugh, we would all go insane.”
SLMA is publishing these cartons every few weeks, and they’re created by Stu Heinecke of CartoonLink. Click here if you’re interested in learning more about sponsoring a cartoon on the SLMA website.
Allowed tags: <a> link, <b> bold, <i> italics