ViewPoint | The Truth About Lead Generation is a blog exploring issues related to B2B sales, marketing and lead generation.
Authored by Dan McDade, president and CEO of PointClear, ViewPoint draws on his 20-plus years of experience helping companies develop prospects and drive revenues. Named one of the 50 most influential people in sales lead management in 2009 and 2010 by the Sales Lead Management Association, Dan offers insights into how to close the gap between marketing and sales and explorations on the most effective means of reaching target audiences—supported by real-world examples—Dan fosters productive thought and collaboration among executives.
PointClear immediately stood out from the pack due to strong references and the quality of its prospect development associates.
-Angela Bailey, Ingenix, a wholly owned subsidiary of UnitedHealth Group
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Please join Mac McIntosh and me as we host a webinar on Wednesday, April 28 at 2 p.m. EST. Mac is the President of Mac McIntosh Inc., a leader in B2B marketing consulting. We will be discussing the topic "Webinar Leads Demystified".
During the discussion you will learn how to optimize webinar investments and avoid common mistakes. One of the key mistakes that reduce the return on this marketing investment is sending the entire batch of registrant and/or attendee names over to sales immediately for conversion.Instead, learn how to maximize the value of these prospects with:
We look forward to sharing this valuable information with you.
For more information and to register, click here.
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