ViewPoint | The Truth About Lead Generation is a blog exploring issues related to B2B sales, marketing and lead generation.
Authored by Dan McDade, president and CEO of PointClear, ViewPoint draws on his 20-plus years of experience helping companies develop prospects and drive revenues. Named one of the 50 most influential people in sales lead management in 2009 and 2010 by the Sales Lead Management Association, Dan offers insights into how to close the gap between marketing and sales and explorations on the most effective means of reaching target audiences—supported by real-world examples—Dan fosters productive thought and collaboration among executives.
PointClear immediately stood out from the pack due to strong references and the quality of its prospect development associates.
-Angela Bailey, Ingenix, a wholly owned subsidiary of UnitedHealth Group
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This was a fun and informational event with lots of time carved out to network on a unique patio that made lunches and breaks all the more enjoyable.
Here are some of the thoughts presented during the two-day conference:
Are you treating your clients and prospects like you are looking for a life partner or a one night stand? (Christopher Cabrera, CEO of Xactly Corporation)
Do you have a LinkedIn strategy that includes insisting that your sales reps use it to find common ground as they prepare for prospect meetings? (Dick Orlando, Executive Vice President, Sale & Marketing of Biscom)
Logic makes people think. Emotion makes people act! (Gerhard Gschwandtner, Founder & CEO of Selling Power)
Quality Marketers = Quality Content … and quality marketers are hard to come by! (Mark Wilson, VP Corporate Marketing, Sybase, Inc)
Asking hunters to prospect is like asking a brain surgeon to fill-out patient’s insurance forms. (Barry Trailer, Managing Partner for CSO Insights and author of Brain Surgery, Anyone?)
Finally, thanks to Gerhard and his team for the Xbox 360 I won at the Awards Ceremony last night. A really fun event!
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