Dan McDade

ViewPoint | The Truth About Lead Generation is a blog exploring issues related to B2B sales, marketing and lead generation.

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Authored by Dan McDade, president and CEO of PointClear, ViewPoint draws on his 20-plus years of experience helping companies develop prospects and drive revenues. Named one of the 50 most influential people in sales lead management in 2009 and 2010 by the Sales Lead Management Association, Dan offers insights into how to close the gap between marketing and sales and explorations on the most effective means of reaching target audiences—supported by real-world examples—Dan fosters productive thought and collaboration among executives.

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Takeaways from BtoB's NetMarketing Breakfast in Boston

Posted by Dan McDade on Fri, Oct 14, 2011
  
  
  
  

It's great to be home after a very productive trip to the Northeast. PointClear sponsored the October 11, 2011 breakfast featuring speakers from Intertek Group, Deltek, Hitachi Data Systems and OppenheimerFunds, Inc.

The Westin in Waltham did a great job and the setting was conducive to a lively event.

Here are just a few notes I jotted down during the event:

  1. By the end of 2012, at least 25% of the content on websites will be video
  2. Mobile will eclipse standard browsers by 2013
  3. In a BtoB test, Facebook beat LinkedIn and Twitter when measuring response to targeted ads (IT hardware product)

If you want to see something that will blow your mind, check out Oppenheimer’s “Globalize Your Thinking” site (click “The Emerging Middle Class”).  This is incredibly interesting (and not just a little scary)!

 

BtoB NetMarketing Breakfast

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Comments

Dan, 
 
Thanks for sharing and remaining a thought leader. I was a bit surprised by item 3; Facebook winning the day in B2B. We have done very well with Twitter, Ok with LinkedIn and just so so with Facebook. THis lets me know to keep trying new things. 
 
 
 
Ken 
 
Posted @ Friday, October 14, 2011 3:07 PM by Ken Murray
Hi Dan, this is very interesting. I'd never heard of this Facebook beating Twitter and LinkedIn in terms of IT lead generation before until this moment. Thank you very much for sharing.
Posted @ Monday, October 17, 2011 12:08 AM by Nadine Stevens
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