Lead Generation Specialist

Posted by Dan McDade on Nov 9, 2010 12:00:00 PM

Tags: Lead Generation, Demand Generation, Market Segmentation

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Lead Generation Best Practices Part 2: Segment & Test Your Market

As companies generate sales leads from marketing initiatives like webinars, tradeshows, landing pages, website downloads and social media, a symptom of success is that marketing databases grow by hundreds and thousands..

Lead Generation Specialist

Posted by Dan McDade on Sep 30, 2010 8:35:00 AM

Tags: Marketing Strategy, Market Segmentation

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Day #2 Pardot User's Conference—Multiplying Results at Every Touchpoint in the Buyer's Journey

Karla Blalock, VP of Solution Services for PointClear handled media and took the audience through the keys to building a high-quality database:

Lead Generation Specialist
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6 Best Practices for Following Up on Webinar Attendees & Registrants

Note: This article was written in 2010, and while it may be outdated in some aspects, we think the underlying concepts hold true.

OK … your webinar came off without a hitch, and you’re experiencing a sense of relief...

Lead Generation Specialist

Posted by Dan McDade on May 26, 2010 10:05:00 AM

Tags: Marketing Strategy, Database Marketing, Market Segmentation

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Segmentation: Uncovering Opportunities Hidden in your Databases

Goal: Data Validation and Data enhancement for Optimized Lead Scoring

The mandate to clean up and use in-house databases is grounded in a rock-solid objective: leverage existing customer and prospect data to drive..

Lead Generation Specialist

Posted by Dan McDade on Aug 4, 2009 9:44:00 AM

Tags: Lead Generation, Marketing Strategy, Market Segmentation

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Truth #8—Segmentation and Closed Loop Marketing are Critical

If you ever played marbles, you know that there is a difference between Swirls and Agates. Let's say Swirls cost $.25 while Agates cost $5.00. If you pay $5.00 for a marble, you are going to want to make sure you bought..

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How Much Leads Cost

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

Why Don’t Companies Want to Talk to Anyone?

It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

Gold Calling vs. Cold Calling

I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..